29-07-2016
I often see some friends, business leaders or those aspiring to be one of them, using quite a good vocabulary while writing emails or articles or in seminars. At times, the content is so crammed up with uncommon words that one can easily understand their uselessness from the speech. It even makes the speaker fumble at times;)
Isn’t it more important to connect to your audience, than to impress them with some fancy creamy words? Yesteryear’s proverb “call spade a spade” is kind of transformed as “Call spade an honorable respectable spade”.
I once happened to interview a Sr. Marketing Executive. My website content was to be improvised and all he could offer me was replacing words from the existing site using thesaurus. So, some good words replaced with better ones. I rather preferred good over better as people understand and relate more to it.
My colleague few days back watsapped this sentence to me: “This philosophy stands relegated before the marauding trend of mercenarism as seen widespread”
Now tell me what you understood from it…….???? It simply meant that its no longer practiced:)
I would rather use the latter for good understanding than the former that might challenge the reader’s vocabulary (without any doubt it challenged mine). Should be a pleasure not challenge to read.
My Crux: – I would prefer impressing by Content than Vocabulary…
